Sunday, May 12, 2013

Donut Holes at Burger King

I went through the Burger King drive thru tonight and a sign caught my eye:  "Donut Holes".

If you have any interest in marketing, you're probably aware of one of the bigger marketing failures in history:  The Burger King "Where's Herb?" campaign.  Read the Wikipedia article about it by clicking here.

Burger King has had a habit over the years of introducing products that have nothing to do with their core menu of burgers and chicken sandwiches.  I think if you're hungry for donut holes, Burger King is one of the last places you'd think of.  But, I'm just a TV producer.  What the hell do I know?

They should put the donut holes on a bun with cheese.  Now THAT would be genius.

Donut Holes at Burger King
A smarter idea:  Onion ring holes.